Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever. Author and renowned expert Kurt Mortensen reveals the 12 Laws of Persuasion, explaining why each law works, how to use it, and what to avoid. You will learn about the law of dissonance, the law of contrast, the law of expectation-and nine other proven principles that consciously and unconsciously propel people to act. You willalso discover how to: * Read anyone instantly * Get people to trust you instinctively * Change minds easily * And convince anyone to give you almost anything With new case studies and cutting-edge influencing techniques, this is the ultimate guide to the art and science of getting exactly what you want-when you want.
Some people have the ability to enter a room and draw instant attention, effortlessly exuding charm, radiating energy and a commanding presence. That enviable quality is called charisma...and those who have it are better able to influence what gets done and ultimately achieve what they want. To some extent, it's innate-but with a few simple principles anyone can develop a more charismatic and compelling presence. Filled with practical, powerful tools, exercises, and assessments, The Laws of Charisma explores the vital skills and traits anyone can use to earn trust, generate interest, and motivate others. Focusing on the four core elements of charisma, this book shows readers how to: * Radiate confidence, passion, power, and optimism. * Combine purpose, creativity, competence, and focus to inspire commitment. * Influence others by improving communication skills. * Persuade and empower anyone by creating instant rapport. Charisma is the key that will unlock the door to improved relationships, greater income...and enhanced success in every area of life. The Laws of Charisma is all anyone needs to bring out the charismatic person within.
Sales theories come and sales theories go, but nothing beats learning from the original masters. The Giants of Sales introduces readers to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century. The book reveals how: * In his quest to sell a brand new product known as the cash register, John Henry Patterson came up with a repeatable sales process tailor-made for his own sales force * Dale Carnegie taught people how to win friends and influence customers with powerful methods that still work * Joe Girard, listed by Guinness as the world’s greatest salesman, didn’t just sell cars, he sold relationships...and developed a successful referral business * Elmer Wheeler discovered fundamental truths about persuasion by testing thousands of sales pitches on millions of people, and achieved great success in the middle of the Great Depression Part history and part how-to, The Giants of Sales gives readers practical, real-world techniques based on the time-tested wisdom of true sales masters.
The Wounded Physician Project is a fresh investigation into and the solution for the primary causes of private medical practice financial failure which today impacts not only the disintegration of private medical practice but also the overwhelming increasing attrition of physicians today. The root cause has been ignored completely by medical educators for a century in spite of knowing the importance of resolving this issue and the enormous value and benefits it provides for every practicing physician today. The complete elimination of these problems that all physicians in private medical practice have always had and now today is responsible for the frustration and deep disappointment over 50...
Everything we want in life comes as a direct result ofpersuasion. Regardless of our job titles, careers, dreams,or goals, our ability to influence others is the key tosuccess. Whether weâ€™re selling a product, presenting anidea, asking for a raise, or influencing someone to be abetter person, persuasion is the magic ingredient. Yetdespite the fact that much has changed in recent yearsregarding how people are persuadedâ€”having become morediscerning due to an onslought of countless persuasivemessages through e-mail, TV, and other media every dayâ€”many of us continue to use outdated techniques forconvincing others...or worse yet, have no technique at all. Kurt Mortensen, through his Persuasion Institute, hassought out and studied the worldâ€™s top persuaders, and withhis specially formulatedPersuasion I.Q.assessmentâ€”themost comprehensive persuasion resource available todayâ€”he lets readers in on the essential habits, traits, and skillsnecessary to cultivate their natural persuasive abilities.