Renowned expert Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. Readers will learn the 12 Laws of Persuasion.
Some people have the ability to enter a room and draw instant attention, effortlessly exuding charm, radiating energy and a commanding presence. That enviable quality is called charisma...and those who have it are better able to influence what gets done and ultimately achieve what they want. To some extent, it's innate-but with a few simple principles anyone can develop a more charismatic and compelling presence. Filled with practical, powerful tools, exercises, and assessments, The Laws of Charisma explores the vital skills and traits anyone can use to earn trust, generate interest, and motivate others. Focusing on the four core elements of charisma, this book shows readers how to: * Radiate confidence, passion, power, and optimism. * Combine purpose, creativity, competence, and focus to inspire commitment. * Influence others by improving communication skills. * Persuade and empower anyone by creating instant rapport. Charisma is the key that will unlock the door to improved relationships, greater income...and enhanced success in every area of life. The Laws of Charisma is all anyone needs to bring out the charismatic person within.
Everything we want in life comes as a direct result ofpersuasion. Regardless of our job titles, careers, dreams,or goals, our ability to influence others is the key tosuccess. Whether weâ€™re selling a product, presenting anidea, asking for a raise, or influencing someone to be abetter person, persuasion is the magic ingredient. Yetdespite the fact that much has changed in recent yearsregarding how people are persuadedâ€”having become morediscerning due to an onslought of countless persuasivemessages through e-mail, TV, and other media every dayâ€”many of us continue to use outdated techniques forconvincing others...or worse yet, have no technique at all. Kurt Mortensen, through his Persuasion Institute, hassought out and studied the worldâ€™s top persuaders, and withhis specially formulatedPersuasion I.Q.assessmentâ€”themost comprehensive persuasion resource available todayâ€”he lets readers in on the essential habits, traits, and skillsnecessary to cultivate their natural persuasive abilities.